Address Change Related Information for LIC Survey Form
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If you are working as an agent with Life Insurance Corporation of India (LIC), you must have heard how the LIC Survey Form can play a crucial role in growing your insurance business. This form is not only a tool to strengthen professional relationships with potential clients but also a means to enhance your own credibility and professional image.

At Jeevan Bima Bazaar, we are running a special series to help agents understand every question of the LIC Survey Form in detail. In today’s article, we will focus on the fourth question: “Do you want to update your address in your LIC policy?”

At first glance, this may seem like a very simple question. However, when asked thoughtfully and strategically, it can open doors to new business opportunities while also helping you build stronger and more reliable customer relationships. Let us explore how such a seemingly simple query can create powerful possibilities for your insurance career.

    Purpose of the Fourth Question in the LIC Survey Form

    The fourth question in the LIC Survey Form is:
    “Do you want to update your address in your LIC policy?”

    At first glance, this may seem like a very simple query, but in reality, it holds significant importance for both the agent and the customer.

    The primary objective of this question is to help LIC agents ensure that maximum people in their area receive accurate and timely updates related to their policies. When a customer does not update their address in the LIC policy, they may face several issues in the future- for example, missing important notifications about pending payments, losing updates related to bonuses, or even delays in claim settlements.

    If an LIC agent highlights the importance of an updated address during the survey, customers begin to trust the agent more, as they realize that the agent is genuinely looking out for their interests.

    Two Major Benefits of This Question

    • Enhanced Customer Trust: When customers receive timely and accurate information, they feel reassured that both LIC and its agents are taking proper care of their policies.
    • Growth in the Agent’s Business Agents who actively guide customers through the importance of updating their details often experience faster business growth. This happens because people start perceiving such agents as reliable, professional, and genuinely helpful. As a result, clients not only prefer to buy new policies from the same agent but also recommend them to others.

    The Core Objective: The main purpose of this question is to assure customers that keeping their address updated in their LIC policy ensures smooth communication. Whether it is about policy payments, maturity amounts, or claim-related information, LIC can deliver the message directly to their home. In fact, LIC has often relied on this method to deliver pending payments successfully.

    This simple assurance strengthens the relationship between the customer and the agent, while also creating long-term opportunities for the agent to grow their insurance business.

    How to Ask the Fourth Question of the LIC Survey Form

    It is very important for LIC agents to know how to ask the fourth question of the LIC Survey Form to their customers, and how to explain its relevance in a simple way. Before starting the survey, an agent should also try to anticipate the possible reactions of the customer and prepare strategies to handle each of them.

    Now let us focus on how you should ask this question during the survey. The best way is to read the question exactly as it is written: “Do you want to update your address in your LIC policy?”

    This question is very simple and does not contain any difficult words, so the customer can easily understand it. What really matters is not the wording of the question but the explanation of why it is important. Here is a simple way to explain it to your customer:

    "Sir/Madam, usually LIC policies are purchased for a long period of time. At the time of buying a policy, a customer provides a communication address and a permanent address, which get recorded in the policy. LIC gives its policyholders the facility to update their address, especially their communication address, at any time.

    But in many cases, customers shift to a new location and forget to update their address in the policy.

    From time to time, as per the guidelines of the Government of India and IRDA, LIC makes changes in policies to protect customer interests. Whenever such changes happen, LIC communicates them to customers through letters or official communication.

    Apart from this, LIC also informs customers about premium dues, details of bonuses, and decisions related to certain claims such as death claims, through correspondence. If your communication address in the policy is not updated, you may miss these important notifications and face difficulties in the future.

    Therefore, as your insurance advisor, my sincere advice is to check your policy records and let me know if you would like to update your address in your LIC policy."

    When you explain the question in this way, customers begin to realize how important it is to keep their communication address updated in their LIC policy. This not only helps them avoid future problems but also strengthens your professional image as an LIC agent. By addressing such details, you show customers that you truly care for their interests, which builds trust and long-term relationships.

    Customer Response to the Fourth Question in the LIC Survey Form

    When you explain to your customer the importance of updating their address in the LIC policy, they will carefully review their policy documents. After that, they usually give one of two responses:

    • The customer says that they want to update their address in the LIC policy.
    • The customer says that their address is already updated, so there is no need to make any changes.

    When the Customer Says “Yes”

    If the customer agrees to update their address during the survey, you should follow a professional approach before deciding the next step.

    By this stage, you already know your customer’s nature, and if you are an experienced agent, you can usually judge the possibilities of future sales with that customer. Keep this in mind before making any decision.

    Another factor to consider is your current schedule and how much time you can dedicate to this task. Based on these points, here are the steps you can take:

    • As you know, for an address change in an LIC policy, the customer has to submit a written application along with valid proof to the concerned branch office.
    • You should prepare the application and get the customer’s signature.
    • If you have the time, you can assure the customer that you will personally complete the process on their behalf and inform them once it is done. This approach helps you build stronger professional relationships with your clients.
    • However, if you do not see any business potential in this case, it is better to simply guide the customer about the process of address change. This way, you avoid unnecessary losses while still maintaining goodwill.

    When the Customer Says “No”

    In many cases, customers will say that their address in the policy is already updated. In such situations, you can simply move on to the next question.

    But if you want to develop your professional image, you should not let this opportunity pass. Instead, use it to strengthen your reputation as a responsible LIC agent.

    You can politely say something like: "Sir, I would like to share something from my heart and also make a humble request. For me, LIC is not just my business- it is a blessing from God. Through LIC, I get the chance to serve people in my community and protect their future."

    Then continue by saying: "I always want to ensure that no customer in my area faces any problem with their LIC policy. But I cannot reach everyone alone. That’s why I request you to kindly share this important information with your friends and family as well."

    Finally, use the moment to expand your network: "Sir, if you feel that any of your friends might need my help, please do not hesitate to tell them about me. I will be more than happy to assist them."

    Conclusion

    The fourth question of the LIC Survey Form is a great opportunity for every LIC agent. You can either treat it as just another routine question, or you can use it as a chance to build trust, strengthen relationships, and create a strong professional image in the minds of your customers.

    As a trainer and well-wisher, my advice is simple—conduct surveys in your area. This will not only spread awareness among people but will also open new doors of success for your insurance business.

    To continue learning, click on the “Next Page” button below to explore the insights of the fifth question of the LIC Survey Form.