If you are involved in the life insurance business, you’ve probably noticed how rapidly the industry is changing. In today’s competitive environment, every insurance company is striving to offer better, faster, and more convenient services to retain its customers.
At the local level, every LIC agent is facing the same challenge - competing with others to grow their business and build stronger customer relationships. In such a situation, the LIC Survey Form has emerged as a powerful tool - one that helps agents understand their customers better and develop trust-based, long-term relationships.
In today’s article, we will discuss the sixth question of the LIC Survey Form: “Are you aware of LIC’s NACH system, and would you like to take advantage of it?”
At first glance, this may seem like a simple question, but when used effectively, it can significantly boost your business and strengthen customer connections.
What is the NACH System and Why is it Important
NACH stands for National Automated Clearing House, a payment system managed by the National Payments Corporation of India (NPCI). Simply put, it allows policyholders to automatically pay their LIC premiums directly from their bank accounts.
Once a customer authorizes the NACH mandate, their premiums are automatically deducted from their account on the due date — without requiring them to visit an agent, branch, or online portal each time.
This system offers immense benefits not just to policyholders but also to LIC agents. With NACH, the chances of policies lapsing due to missed payments reduce drastically, and agents no longer need to spend time on repeated collection follow-ups.
Purpose of the Sixth Question
Through this question, you help customers become familiar with digital payment systems and their advantages. During your survey, you’ll notice that many people are still unaware of the NACH facility, while others may find it confusing or complicated.
That’s where your role as a professional LIC agent becomes crucial. When explaining this question, your goal should be threefold:
- Educate customers about what the NACH system is and how it works.
- Simplify the process to remove their fear or confusion about digital payments.
- Highlight the real benefits of linking their policies to NACH - such as convenience, safety, and peace of mind.
When you succeed in doing this, people begin to see you as a knowledgeable, professional, and caring advisor - someone who genuinely looks after their interests. And that trust is what ultimately opens the door to your success as an LIC agent.
Survey Question 6: Helping Customers Benefit from the NACH System
Like other questions in the LIC Survey Form, this one may also appear quite simple at first glance. You might even wonder — how can such a basic question help me grow my insurance business?
But in reality, this question holds tremendous power. When used effectively, it can become a strong business development tool, helping you connect with people, earn their trust, and strengthen your professional reputation.
Before starting your survey, it’s important to understand the true potential of this question and how you can use it to influence and educate people in your area. By explaining it the right way, you help customers see the real value of LIC’s NACH (National Automated Clearing House) system.
Let’s look at how you can present the benefits of NACH to your customers in a simple and impactful manner:
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Protection from Financial Loss
Every life insurance policyholder must pay their premium within the due date. If they miss it, they have to pay a late fee - an unnecessary expense that gives them no additional benefit.
When a policyholder links their policy to the NACH system, their premium is automatically deducted on time. This eliminates the risk of late payments and saves them from avoidable financial losses.
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Saving Valuable Time
Traditionally, policyholders visit LIC branches, premium points, or agents to pay their premiums. This often takes time and effort.
With NACH, they don’t need to go anywhere or depend on anyone. Their premium is automatically paid from their bank account, ensuring complete convenience and peace of mind.
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Ensured Risk Cover
A policy’s risk cover remains active only if all premiums are paid regularly and on time. Often, policyholders forget their due dates or, in some cases, give the premium to an agent who might not deposit it on time - leading to the risk of policy lapse or claim rejection.
By linking the policy to NACH, the premium payment happens automatically, keeping the risk cover active and ensuring that the policyholder’s life insurance benefits remain fully protected.
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Safe and Transparent Process
The NACH system is not only convenient but also highly secure and transparent. Once the premium is deducted, the policyholder receives instant notifications - from both LIC and the bank - through SMS and email confirmations. This creates confidence and trust in the process.
Building Trust through Genuine Guidance
When you share this information during your survey, people may or may not immediately link their policies to NACH - but one thing is certain: they will see your genuine concern for their well-being.
They’ll realize that you are not just trying to sell a policy, but are actually helping them protect their financial interests. This perception sets you apart from others in your area and establishes you as a trustworthy, professional, and customer-focused LIC agent - the kind of agent people prefer to stay connected with.
Benefits of This Question for LIC Agents
Generally, the LIC Survey Form is used by agents to build new business relationships with people in their area. However, this particular question - the one that introduces customers to the NACH system - is not only helpful for new prospects but also extremely valuable for your existing policyholders.
That’s why it’s highly recommended that you explain the NACH system to all your customers, whether or not they already know about it. When you do this, both your clients and you as an agent benefit in multiple ways. Let’s understand how:
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Reduction in Policy Lapses
One of the biggest challenges most LIC agents face is policy lapsation. When customers forget to pay their premiums on time, policies lapse - resulting in loss of business and making it harder for agents to achieve club membership goals.
By linking policies to the NACH system, the premium is automatically deducted from the policyholder’s bank account on the due date. This ensures timely payment and completely eliminates the problem of policy lapses.
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Reduced Servicing Burden
When customers pay premiums manually, the agent’s responsibility increases. They have to remind each policyholder before the due date, follow up for collection, and ensure payments are made correctly.
But once a policy is linked to NACH, the entire process becomes automatic. You no longer need to make constant reminders - saving your time and allowing you to focus on new business development instead.
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Building a Professional Image
Whenever you take the initiative to educate your clients about such useful systems, they perceive you as a knowledgeable, customer-focused professional.
Even if a policyholder does not immediately opt for NACH, they’ll still appreciate your effort to guide them selflessly for their own benefit. This kind of genuine concern builds a strong professional and trustworthy image in your community.
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Opportunities for Cross-Selling
By guiding your clients about NACH and other beneficial systems, you naturally strengthen your relationship with them. When clients see your sincerity and expertise, their trust in you deepens.
This trust not only helps you retain your existing customers but also opens up new business opportunities through cross-selling and referrals - from their family members, friends, and extended networks.
By spreading awareness about the NACH system, you’re doing more than just simplifying payments - you’re establishing yourself as a modern, tech-savvy, and customer-oriented LIC agent.
You’re showing people that you care about their convenience, security, and financial well-being - and that is what truly sets a successful agent apart from the rest.
Practical Tips for the Sixth Question in the Survey Form
When it comes to the sixth question in the LIC survey form
“Are you aware of LIC’s NACH system, and would you like to benefit from it?”
remember, it’s not just a question; it’s a golden opportunity to win people’s trust.
This question is slightly technical in nature, and most people tend to feel hesitant or unsure when they hear about something that sounds “digital” or “automated.” That’s where your role as an LIC agent becomes truly important.
Your main objective here is to simplify the concept and explain it in a way that people can easily relate to and understand.
How to Ask This Question
Never treat this question as a mere formality. Instead, ask it with warmth, confidence, and a helping attitude. Here’s an example of how you can frame it effectively:
“Sir/Ma’am, these days LIC has introduced a very useful system called NACH. It allows your premium to be automatically deducted from your bank account on the due date, so your policy never lapses, and you continue to enjoy all the benefits without worry. Would you like to know more about how this system can help you?”
When you ask the question this way, people don’t feel like you are trying to sell them something. Instead, they feel that you genuinely want to share something beneficial for their convenience and financial safety.
Explain NACH in Simple Words
Once the customer shows interest, avoid using complex or technical language. Instead, explain it in plain, everyday terms that anyone can understand. For example:
“Sir/Ma’am, NACH simply means that you don’t have to visit the LIC branch, contact your agent, or use the online portal every time you pay your premium.
You just fill out a one-time form, and after that, your premium automatically gets deducted from your bank account on the due date.”
You can further reassure them by adding:
“This system is completely safe and secure because it is managed by the National Payments Corporation of India (NPCI) — the same institution that operates UPI and Aadhaar Payment systems.”
Highlight Two Key Benefits
After explaining what NACH is, summarize its benefits clearly:
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No Need to Remember Due Dates:
Once linked to NACH, the premium is automatically paid on time — no more worrying about missing the due date.
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Direct and Transparent Transactions:
Payments move directly between the customer’s bank and LIC, with no intermediaries involved. This ensures both security and transparency.
When you explain NACH in such a simple, friendly, and practical manner, people begin to see you not only as an LIC agent but as a trusted financial advisor who genuinely cares about their comfort and benefits.
This single question, when handled thoughtfully, can open many doors, not just for business growth, but for building long-lasting relationships based on trust and professionalism.
Conclusion
As an LIC agent, your true success doesn’t depend only on how much knowledge you possess, it depends on how simply and clearly you can communicate that knowledge to others.
The sixth question in the survey form is not just useful during surveys; it can also be a powerful tool to update and re-engage your existing policyholders. This one question can benefit both your customers and your business.
Remember — in today’s competitive insurance industry, the agents who focus on customer convenience and understanding are the ones who build lasting trust and achieve real success.
Your ability to explain complex things in a simple, caring, and confident way is what will set you apart as a truly professional and dependable LIC agent.
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